Target ups its ad efforts with revamped media company, Roundel – TechCrunch
A surprise addition to this year’s NewFronts, first-time participant Target today announced its plans to rebrand its media network formerly known as “Target Media Network” to be called “Roundel.” The goal with the repositioning is to better communicate to clients that its focus goes beyond display ads on Target.com. Instead, Roundel will create campaigns and…