What We Do

Challenge and an endeavor to leap into the ranks of Global leaders. At Pudur we tackles the most challenging problems in the world. Being bold and taking risks is essential to what we do, and our teams are embedded throughout Pudur’s businesses allowing our discoveries to affect millions of users each day.

Pudur has been dedicated to making a better world through diverse businesses that today span advanced innovation, technology, health, wellbeing, environment, investments, natural resources, trading, energy, agro, real estate, telecom, defense, banking, entertainment and more. Our flagship company, Celframe Corporation, leads the global market in software and related technology field.

Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Pudur is taking the world in imaginative new directions. Our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for all our verticals, and relentless pursuit of innovation, drives us to deliver ground-breaking innovations in ways that only Pudur can. Creating unique new cultures and experiences. Everything we do, is to move the global economy.

Technology & Innovation

Celframe Logo Oct 2015 (Source)

Celframe is Pudur’s flagship company and the first company in the group generating majority of its revenues. Celframe is not a conventional technology & innovation company. From the start, Celframe has always strived to do more, and to do important and meaningful things with the resources we have. With Millions of customers ranging from Governments, Fortune 500 to SME’s and with deployments across a wide variety of industries in more than 70 countries, Celframe offers a comprehensive and fully integrated range of applications, services, and engineered systems.

Moving forward Celframe will become a holding company which will have a collection of technology& innovation companies. The collection of tech companies include Browsify Corporation our IoT Company, Jot Suite which will be in the business of productivity, Custom-Ers will be involved in Enterprise applications stack and Lockard the cyber defense security solutions company with more to come. Celframe is also involved in Robotics, Defense and Telecommunications.

Celframe intents to do more things in the future which people may find unconventional for a technology company and maybe considered strange. Celframe has long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes. But in the technology industry, where revolutionary ideas drive the next big growth areas, we need to be a bit uncomfortable to stay relevant.

MissionMission – to Getting more ambitious things done,Empower every entity and every human being on the world to achieve more, Improving the transparency and oversight of what we’re doing.

StrategyStrategy – Taking the long-term view,investing at the scale of the opportunities and resources we see, Build World class platforms and productivity services for a fast growing cloud-first, mobile-first world with a hint of Robotics.

AmbitionsAmbitions – Empowering great entrepreneurs and companies to flourish, Reinvent productivity & business processes, build the intelligent cloud platform, and create more personal computing apart from Robotics, cyber defense and Telecommunications. Making Celframe even better through greater focus and hopefully… as a result of all this, improving the lives of as many people as we can.

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Celframe’s Collection of Innovative Companies

Browsify Logo Aug 2015

Browsify provides Intuitive comprehensive IoT Web technology and commerce platform to service providers, integrators and OEMs who deliver Connected products and services to consumers

Bottom-line; we provide the brain for a smart world

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Jot Suite

Jot suite is re-inventing Celframe Office, world’s second largest commercial productivity suite so to become leading global developer of office software solutions, productivity applications for the Mobile and Cloud platforms

Bottom-line; the best productivity engine in the planet

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Lockuardhelps consumers and organizations secure and manage their information-driven world with focus on real-time threat protection worldwide against the next generation of cyber-attacks.

ottom-line; provide world-class security for everyone

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Custom-Ers will be the new avatar of Customer Happiness Platform. Our social and mobile cloud technologies—including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways.

Bottom-line; we deliver happiness to your customers

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Pudur’s Defense division creates the innovative technologies that define eras to come. While no one knows what’s going to change the world next, we’re probably already working on it.Helping the future arrive is what we do. We solve the great problems of our times. Pudur’s flagship technology company Celframe has various services and provides that focus in Cyber defense while Pudur Corporation focuses on defense hardware.

Pudur’s defense hardware division provides systems engineering, complex program management, supply chain solutions and logistics, and training and simulation technologies for global security, civil and commercial markets. Pudur defense is focused on

Aerospace & DefenseAerospace & Defense with primary focus in Aircraft, Directed Energy, Ground Vehicles, Naval Systems, Radar Systems, Sensors & Situational Awareness, Tactical Communications and Unmanned Systems with partnership with some of the world’s leading companies.

Information TechnologyInformation Technology our focus is IT Modernization, Cybersecurity, Biometrics, Cloud Computing, Data Analytics and Online security.

Lockuard is the online security company providing leading software and services to secure devices, data and people. Its products and services including Internet security, performance optimization, and personal privacy and identity protection. Cyber defense division in Celframe offers a fundamentally different approach to application-layer security. This service combines a powerful, cloud-based platform with deep security expertise and proven best practices for managing enterprise-wide governance programs. Apart from that provides a full range of cybersecurity consultancy and services. They conduct ethical hacking exercises to identify weaknesses, and then undertake continuous vulnerability scanning and threat monitoring. Expanding to include security platform natively brings together all key network security functions, including advanced threat protection, firewall, IDS/IPS, and URL filtering. Because these functions are natively-built into the platform and share important information across the respective disciplines, it ensures better security than legacy firewalls, UTMs, or point threat detection products.

Our Capabilities – enable us to manage data, understand it, and apply it to key challenges.

Our Products – ensure information is delivered more efficiently, understood more clearly, and secured more effectively.

Our Focus – is sustainability and affordability. And we own a proven track record of success.

Our Goal – is to help customers succeed by turning their information and systems into strategic advantages.

Emerging TechnologiesEmerging Technologies with primary focus on Energy, Nanotechnology, Robotics, Scientific Discovery, Advanced Manufacturing and Quantum. These are emerging technologies which will change the way humans interact and defend themselves in the eras to come.


Robotics division is a personal passion of the founder Arun Pudur. At present Pudur is working on various early stage projects.

Mission is to free human hands from tedious and dangerous tasks so companies and people can focus where they truly create value.

Automobile automatizationAutomobile automatization which includes focus on self-driving automobiles used in all walks of life.

Advanced ManufacturingAdvanced Manufacturing – Robust, industry-proven robotic tools on which you can rely for advanced manipulation tasks even in unstructured environments.

AssemblyAssembly – Our Adaptive Robot Grippers team up with our Force Torque Sensor to provide flexible handling and sensing feedback to your robot.

Collaborative RoboticsCollaborative Robotics – Our products share the same values as collaborative robotics by being flexible, easy to use and dedicated to human-scale applications.

Machine TendingMachine Tending – Automation of machine tending processes that include a wide variety of parts often sounds like complexity and expensive custom tooling. Now your robot only needs a single robotic gripper to handle all your parts.

Robotic TeachingRobotic Teaching – Leverage your workers’ experience by using our intuitive robotic teaching for robot programming. Expand who can program your robotic applications.

UAV or DronesUAV or Drones with primary focus on Aerial Video, Data, & Imaging, Delivery Drones, Drone/Pilot Rental, Hardware Manufacturing, Software and UAV Training and Support.

Some future industrial applications include  Electronics, Electrical, Food & Beverages, Defense, Information Technology, Ecommerce, Foundry & Forging, Metals, Packaging, Petro-chemicals, Energy, forestry, Natural resources and more,


Pudur’s telecom division is in the processing of acquiring licenses in several countries in Asia and Africa. Pudur telecom operations are divided intoVirtual Network Operator, Virtual ISP and Mobile Virtual Network operator

Mobile Virtual Network OperatorPudur as aVirtual Network Operator who will be primarily an operator providing various services to an end consumer by using the underlying network of an NSO (Network Service Operator). Moreover, with the rapid advancement of technology, the business model of a VNO is continuously changing. Many leading companies including Virgin Mobile operates as a VNO. In US about 300 MVNOs operate. Pudur will typically leases bandwidth at the wholesale rates from various telecom providers in order to provide solutions to their customers. The VNO concept is relatively new in the African markets when compared to the European and Asian markets.

Fully virtual VNO like Pudur Telecom does not need any technical facilities or technical support, instead we rely on support delivered by infrastructure providers. VNO concept has received a lot of traction in the wireless industry as cost of infrastructure is substantial. Recently pressure on margins caused many wireline operators to consider going with VNO model and cut capital expenditures as well as staffing requirements to maintain and upgrade the infrastructure.As the global networks have become more complex, an emerging field of telecommunications “Logistics” providers has developed. These companies assist in the management of large networks which span across multiple carriers much in the same way that the Virtual Network Operators had, but this new breed of services providers have been willing to build their own networks and own infrastructure.


Virtual ISPAs a Virtual ISP (VISP) purchases services from another ISP (sometimes called a wholesale ISP or similar within this context) that allow the VISP’s customers to access the Internet via one or more Points of Presence (PoPs) that are owned and operated by the wholesale ISP. Virtual ISPs can vary from a normal ISP buying access points off a third party to a complete white label service where the branding of the VISP is usually such as to portray the image of being an ISP in their own right.

Mobile Virtual Network OperatorAs aMobile Virtual Network Operator (MVNO), or mobile other licensed operator (MOLO), is a wireless communications services provider that does not own the wireless network infrastructure over which the MVNO provides services to its customers. We enter into a business agreement with a mobile network operator to obtain bulk access to network services at wholesale rates, then sets retail prices independently.We use our own customer service, billing support systems, marketing, and sales personnel, or it could employ the services of a mobile virtual network enabler (MVNE).

Pudur MVNO ServicesHow different is Pudur MVNO?

  • MVNOs are new breed of wireless network operators who do not own the wireless spectrum, or wireless infrastructure (also termed pipe, in colloquial terms) but give a virtual appearance of owning a wireless network. We lease the pipe or wireless capacity from traditional operators and then repackage it for a specific vertical industry application. This keeps our costs very low.
  • Main added value that MVNO provides is billing and customer care functions. In that sense MVNOs own the customers.
  • MVNOs generally provide both voice and data services to end users through a paid up subscription agreement.
  • To become an MVNO, one should cobble together a partnership that consists of a connectivity of a regular telco, a customer base, and a sales channel. Most important, they need unique and compelling data services.

Pudur MVNO ServicesPudur MVNO Services –

For now Pudur MVNO services have been limited, but expect wireless services to grow, so will the availability of our niche MVNO applications. For instance, in the future a cell phone user may be able to subscribe to a network operator plus multiple MVNOs for specific data services over the same phone. Pudur MVNO intent to provide sports news, another weather and traffic and also provide instant messaging capabilities.

Pudur MVNO’s will offer voluntary MVPN services based on the IPSec or Mobile IP VPN client to their customers, which allows to terminate the IPSec connection at a VPN gateway or HA in the MVNO data center and also supporting multiple access technologies.In this way, Pudur’sMVNO and the network operator could focus on their own niche markets and form customized detailed services that would expand their customer reach and brand.

Investments & Advisory

Pudur’sInvestments & Advisory business is focused on delivering impartial, creative and long-term ideas to clients across the advisory spectrum.

Our services include M&A and strategic advisory and financing advisory, including restructuring.

We advise our clients on transactions of all sizes – from large cross border and domestic deals through to smaller complex transactions. Our relationship-driven approach ensures each client receives insightful advice, tailored to deliver the best individual solutions. Specialists with detailed, expert knowledge work together to address geographic, product, business, and sector, structural and technical issues. Solutions are devised and delivered by experienced execution professionals.

M & A and Strategic AdvisoryM & A and Strategic Advisory


Pudur is the financial adviser of choice to corporations of all sizes, individuals and family firms throughout the world.

We have an unparalleled track record, consistently advising on more deals than any other adviser in our core markets. Our close connections to the market and the number of deals we are involved in help us understand our clients’ needs across many different situations. We are frequently called upon to help craft the strategies of our clients, who benefit from our global perspective and depth of industry understanding. Having assisted in formulating the strategy, our advisers have the hands-on skills to deliver the desired outcome.

We are unique in that our senior bankers remain involved throughout the life cycle of a mandate, from pitch to completion. This partnership with clients explains our substantial repeat business and long-standing relationships. The integration of skills and knowledge is central to our advisory approach. M&A advisers work closely with specialist debt and restructuring and equity advisory teams to deliver the best solution for our clients.

Our industry sector specialists work on a global basis bringing in-depth industry and regional knowledge to both domestic and cross-border M&A deals. We are recognized for our ability to deliver transactions covering multiple jurisdictions, cultures and parties.

Our expertiseOur expertise

We are acknowledged leaders in a number of key areas. Our M&A and strategic advisory teams deliver expert advice on:

mergers and takeovers, sell-side and buy-side assignments, buy-ins and buy-outs, joint ventures and strategic alliances, bid defenses, defense preparation and aversion strategies, fairness opinions, and Special Committee and fiduciary matters, de-mergers and spin-offs.

Mid-size and smaller transactions – We advise our clients on transactions of all sizes – from large cross border and domestic deals through to smaller complex transactions.

Financial AdvisoryFinancial Advisory

We advise many companies, governments and private equity houses throughout the world on financing strategy, and deliver creative solutions from a wide range of financing sources. Our independent advisory model enables us to objectively examine all possible structures and alternatives and select the best solution for our clients.

Since 2010 we have advised on more than US$16 billion of financing advisory transactions globally. The large volume of deals we advise on combined with our constant dialogue with banks, investors, listing authorities and agencies, gives our teams a detailed knowledge of current trends and practices across all the active debt, equity and equity-linked markets.


Debt Advisory and RestructuringDebt Advisory and Restructuring

Pudur has the most experienced independent debt advisory and restructuring practice in the world, with an unsurpassed volume of deals and expertise across the bank and bond markets.

We offer strategic capital structure advice to deliver the best possible restructuring and refinancing solutions, including dual track financings. We are committed to the highest standards of integrity, confidentiality and client service and we adopt a creative and resourceful approach to maximizing value for all our clients.

Pudur’s independence, and the large volume of deals we advise on, places us in a unique position in terms of market knowledge. We are regularly placed at or near the top of the restructuring league tables in terms of number of deals. In addition, we often help clients behind the scenes in roles undisclosed to the market.

The professional experience of our teams is strengthened by their access to a wide range of pricing/leverage sources and by our constant dialogue with banks, investors and rating agencies. We have strong relationships with all the major players including key debt and equity finance sources, banks, bondholders, financial and legal advisers, and financial sponsors.

Equity AdvisoryEquity Advisory

Pudur offers independent advice to clients on a wide range of equity capital raising transactions.

With equity advisory teams on the ground in key markets around the world, we have an unparalleled global footprint and deeper resources than any other equity capital markets adviser.

We use our expertise to deliver the best equity capital market outcomes for our clients, including better organized and supervised distribution, better pricing, more accurate market judgements, and improved terms with book runners.

Our high volume of assignments enables us to gain a detailed understanding of investor behavior, optimal deal structures, performance of key market participants and the latest market trends. As a result, our teams can provide clients with unique insights into the execution of recent offerings and the track record of book runners, and equip clients with the latest deal technology.

As an independent adviser, we are not conflicted by the economic benefits that relationship banks and brokers might gain by pursuing one financing goal over another, or by equity-dealing loyalties and relationships with institutional and hedge fund investors. Our pure advisory business model enables us to focus solely on achieving the best possible result for our clients and minimizing their execution risk.

Our equity advisory team is staffed by market specialists who, in addition to their own expertise, can tap into our unrivalled experience and connections through our global network of sector experts.

Natural Resources

Pudur’s Natural Resources is an integrated commodity producer and marketer, operating globally. Our business covers over 40 commodities encompassing Mining – metals & minerals, Oil & Gas, Clean Energy, agricultural products and water as well as related marketing and logistics activities.The diversification of the Pudur portfolio continues to be our defining attribute. The quality of our people, our asset base and our unchanged strategy of owning and operating large, long-life, low-cost, expandable, upstream assets diversified by commodity, geography and market, together with our ability and commitment to investing through the cycle and delivering projects on budget and to schedule, is what sets us apart from our peers.

Our diversified operations comprise around 40 mining and metallurgical, oil production, clean energy, water and agricultural assets. Our industrial and marketing activities are supported by a global network of employees. We employ around 13,800 people, including contractors.

We trade in and distribute physical commodities sourced from third party producers as well as our own production. We also provide financing, processing, storage, logistics and other services to commodity producers and consumers through our network of partners and contractors.

Clean EnergyClean Energy


These businesses include Natural Gas, Solar and Wind energy. As the energy system evolves, hydrocarbons will continue to play a vital role in the coming decades, providing much-needed energy to fuel transport, in particular aviation, and make everyday products from plastics to steel.

Mining Metals & MineralsMining – Metals & Minerals


These businesses include Gold and PlatinumGroup Metals production and marketing. We have interests in both controlled and non-controlled industrial assets that include mining, smelting, refining and warehousing operations.

Agro & waterAgro & Water


This business is focused on grains, oils & oilseeds, cotton and sugar. Agricultural Products is supported by both controlled and non-controlled storage, handling and processing facilities in strategic locations.

Oil & GasOil & Gas


These businesses cover industrial and marketing activities for oil and Gas, including controlled and non-controlled oil & gas production operations, and in strategic handling, storage and freight equipment and facilities.

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